Head-to-head
AiSensy vs Interakt: Which Should You Pick in 2026?
Two of India’s most popular WhatsApp Business API platforms, one built for campaign marketing and one for D2C commerce. Compared honestly, plus the lane neither can serve.
Pricing and features verified against each vendor's site on August 1, 2026
AiSensy and Interakt dominate many Indian shortlists for the WhatsApp Business API, and they are genuinely different products. AiSensy is a WhatsApp-only marketing platform: one of the lowest entry prices on the API lane (Basic $45/mo, Rs 1,500 in India), a free-forever tier, and campaign tooling including click-to-WhatsApp ads. Interakt, backed by Jio Haptik, is a commerce stack for D2C brands: WhatsApp catalogs, native payments, Shopify integration and, unusually for this lane, unlimited agent seats on paid plans.
Here is the honest dimension-by-dimension comparison with published 2026 pricing, the API limits both share, and what to consider if those limits or the India-first orientation do not match your business.
AiSensy vs Interakt vs Spun at a glance
| Feature | AiSensy | Interakt | Spun |
|---|---|---|---|
| Pricing model | Plan + message credits | Plan + markup | Flat, whole team |
| Entry price (paid) | $45/mo | ~Rs 2,799/mo | $50/mo flat |
| Unlimited team members | |||
| Needs Business API approval | |||
| Per-message Meta fees | |||
| Works with your existing number | |||
| WhatsApp groups | |||
| Message templates required | |||
| AI compose / summary / ask-a-chat | Add-on | Add-on | |
| Voice note transcription | |||
| Speech-to-speech translation | |||
| Per-customer team scoping | Basic | Roles | |
| Ticketing / SLA engine | |||
| Named CRM integrations | Webhooks + Zapier | ||
| Free tier / trial | Free tier | Free tier (IG) | Free tier + trial |
Prices are the vendors' published entry-level paid plans as listed on their websites on August 1, 2026 (annual billing where noted). API-based platforms also pass through Meta's per-message fees, which vary by country and message category. Always confirm current pricing on each vendor's site.
The head-to-head, dimension by dimension
Pricing and fee handling
AiSensy starts cheaper and cleaner: Basic at $45/mo ($1,500 INR in India) with a genuinely free forever tier, and Meta message fees are prepaid as credits at Meta’s own rates. Interakt’s Growth is roughly Rs 2,799/mo plus tax, and on non-enterprise plans there is a per-message markup on Meta’s marketing rates, which matters a lot for campaign-heavy senders.
The seat economics run the other way: Interakt includes unlimited agents on paid plans, while AiSensy is not built around large support teams at all.
Edge: AiSensy on entry price and fee transparency, Interakt on team size.
Marketing vs commerce
AiSensy is purpose-built for campaigns: broadcasts, retargeting, click-to-WhatsApp ad tooling and an official Meta BSP badge. Interakt is purpose-built for selling: WhatsApp catalogs, native payments and Shopify integration wired to store data.
Pick by your primary motion. A D2C brand that lives on catalog orders will feel at home on Interakt; a marketer running campaign calendars will feel at home on AiSensy.
Edge: AiSensy for campaigns, Interakt for catalog commerce.
AI and automation
Neither platform ships AI as a core plan feature: AiSensy’s AI capabilities and chatbot flows are paid add-ons, and Interakt prices its AI agents separately as well. If AI drafting, summarization or conversation intelligence is central to how you want to work, both will feel like add-on ecosystems rather than AI products.
Edge: tie. AI is an add-on on both.
What both share: the Business API’s limits and India-first focus
Both run on the official Business API: dedicated number, template approvals outside the 24-hour window, per-message fees (plus Interakt’s markup on non-enterprise plans) and no WhatsApp group access. Both are also India-first commercially: pricing pages, support hours and ecosystems center on the Indian market, which is a strength there and friction elsewhere.
Edge: tie. Structural limits and market focus apply to both.
Choose AiSensy if...
- Campaign broadcasts and CTWA ads are your primary motion
- You want the lowest entry price and a free tier to start
- You prefer Meta fees passed through at cost as prepaid credits
- WhatsApp is your only channel and marketing is the job
Choose Interakt if...
- You are an Indian D2C brand selling through catalogs and Shopify
- You want native payments inside WhatsApp
- Your support team is large: unlimited agent seats are included
- The Jio Haptik ecosystem matters to your stack
When neither fits: the no-API lane
If your business is not primarily an Indian campaign or catalog operation, or the API lane itself is the blocker, there is a third option. Spun works with your existing WhatsApp number via QR code: no Business API approval, no per-conversation fees, no markup, no template restrictions, and full access to your WhatsApp groups and chat history.
Pricing is flat ($50 to $200 per month) with unlimited team members like Interakt, but AI is the core rather than an add-on: drafted replies, chat summaries, ask-a-chat, auto-labeling and automatic voice note transcription. Broadcasts and scheduling are included with built-in caution to help you stay within safe sending limits rather than encouraging blasting.
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